Portfolio
The founding narrative had served the product well in early sales, but it was limiting the size of deal the team could win. We rebuilt the positioning from the ground up — market frame, differentiation argument, messaging hierarchy — to support a move upmarket ahead of the fundraise.
A new consumer product with real differentiation but no brand equity entering a category full of established players. We built the launch strategy from audience targeting through creative brief, executed across paid, earned, and owned channels with a measurement framework set from day one.
A founder-led company that had outgrown its informal approach to marketing but wasn't ready to hire a full-time CMO. We served as the marketing leader: setting strategy, building the team, establishing the operating rhythm, and hiring the permanent head when the time was right.
Significant budget being spread across too many channels with no clear rationale for the mix. We ran a structured audit of performance data, identified the two channels with genuine leverage, and built the case for reallocation. The result was a simpler, more defensible growth engine.