Speaking
The Strategy-Performance Split: Why Most Marketing Budgets Are Structured Wrong
A talk on the false tradeoff between brand building and performance marketing — and the organizational dynamics that keep companies stuck in the wrong frame.
Events
Live sessions & workshops.
Upcoming
Workshop
Positioning for Growth-Stage Founders
A working session for founders navigating their first real positioning challenge — how to move from product description to differentiated market narrative.
Past events
Panel
Building a Marketing Function from Zero
A panel conversation on the decisions that matter most when a founder starts to build a marketing team — what to hire first, what to outsource, and what to hold.
Keynote
Brand as Competitive Moat
On why the best-performing growth brands in every category share one thing: a positioning sharp enough that customers remember and repeat it.
Workshop
Campaign Strategy Intensive
Full-day working session with a marketing team: from audience definition through creative brief to channel plan and measurement framework.