Repositioning a B2B SaaS brand ahead of a Series A raise
Complete brand and messaging overhaul — from market positioning to sales narrative — executed in eight weeks to hit the fundraising timeline.
Marketing Consulting
Marketing
strategy
with a
point of
view
— and proof.
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The Approach
Strategy is only
worth what it
actually moves.
Most consultants deliver the deck. The meeting happens. A PDF lands in your inbox. Then months pass with nothing to show for it. That model has never interested us.
The brands worth working with need something different: a senior marketing mind who is accountable to outcomes, not billable hours. Someone who understands both the upstream brand question and the downstream channel mechanics — and can hold both at once.
01
Brand Strategy
Positioning, narrative, architecture — the foundation that every channel decision should rest on.
02
Campaign Consulting
Brief to execution — campaign strategy, creative direction, and the measurement framework that proves it worked.
03
Marketing Leadership
Fractional CMO and advisory engagements for founders who need senior decision-making without building a full team.
04
Growth Marketing
Channel strategy and optimization for brands at a growth inflection — finding leverage, not burning budget.
Selected Work
Full-funnel launch campaign for a consumer product entering a crowded category
Strategy, creative brief, and media mix across paid, earned, and owned channels — coordinated from awareness through conversion.
Fractional CMO engagement through a period of rapid headcount growth
Built the marketing function, hired the core team, and established the operating rhythm that scaled from startup to 60-person org.